It’s getting increasingly easy for environmentalists to walk their talk while away from home. Two recent announcements:
- Through a partnership with TerraPass, the internet travel site Expedia now offers travelers the option to purchase carbon offsets commensurate with their contribution to greenhouse gas emissions from taking their flight. Press release
- Once at the destination, Hertz now offers travelers the ability to reserve an environmentally friendly car, through their 35,000 vehicle Green Collection available at 50 major U.S. airports. Press release
In terms of having major environmental impact, these announcements are no substitute for good global and national greenhouse gas policies — such as a carbon tax or a cap-and-trade mechanism on GHGs — but it’s yet another step in the right direction. The market responds yet again — imagine what the market could do if the playing field and rules were structured properly!