The love and hate relationship with platform technologies

by Nick Bruse

One of the terms that is used to describe companies every so often is the word “platform technology”. Companies who have been labelled as “platform technology” companies invariably fall into two camps. Those which all the investment community easily understand the technology and it has applications that they all can visualise – and hence they want to throw money at. Secondly those that they don’t really get the potentially for the applications and brand as “complicated” or “no clear business model” or “Not focused”

Recently I interviewed David Forder from TAG Technology, which is a platform technology company. Their product, or their additive ( an often even scarier term for investors) has applications in over 25markets that they have identified so far. Now its been several years to get their product to the stage at which it is now, and David tells me has taken some committed Investors who have stuck with them for the long run. But it hasn’t been a case of money being thrown at them… but now they are getting some attention.

The interesting thing about Thermally Active Granules (TAG) technology is that when applied to buildings in the form of a paint additive can reduce the heat flow by 15% which results in up to 7 degrees warmer/cooler. You can apply it on the outside of the building to keep it cool, or paint it on the inside to keep it warm. Oh and it can be added to windows also to reduce heat flow.

It can be impregnated into candy bar wrappers or food packaging and reduce refrigeration costs, and can even be added into fast food packaging to keep your fries hotter and your soda cooler.

The other neat thing is when applied to power lines in the form a clear coating it can reduce the line temperature by 25% or from 100C down 75degree. This in turn reduces the resistance, in turn reducing the power losses form the line by 10% or more.

It really starts to sound interesting doesn’t it? We’ll I heartily commend David and his Team on this platform technology – and for sticking with it. This is one platform technology we should be thankful for someone having the innovation to produce. If you would like to hear more from David about the technology you can tune into the interview on The Cleantech Show here.

If anyone has any other Cleantech Platform Technologies they would like to commend – please shoot us some comments.


Nick Bruse runs Strike Consulting, a growth venture consultancy specialising in the cleantech sector and hosts the cleantech show, a weekly podcast of interviews with leaders involved in clean technology research, entrepreneurship, commentary and investment.

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