Media Buy-outs Going Green

Green and clean media is going through a flurry of activity right now. And while still small as media companies go – just wait.

A few of the notable deals:

  • Just announced yesterday: The Cleantech Group, who popularized the term cleantech as an investment class, acquired Inside Greentech, an emerging media outlet for the green sector, for an undisclosed amount. Both of these businesses are run by friends of mine – and make for a great hook up. We did a blog in July on “Cleantech vs Greentech” that proved to be a bit prescient, it now seems. The inside scoop on this deal from a chat I had with my friend Dallas Kachan, the publisher and founder of Inside Greentech “Inside Greentech is already the most widely-read trade publication covering daily business and technology developments in cleantech. As Cleantech.com, we will become the highest profile, go-to media platform for cleantech-related developments.”
  • Leading green blog portal Treehugger was acquired by Discovery Channel just a few weeks ago. The deal metrics were rumored to be a $10 mm purchase price for a 1.4 mm hit/month site. This deal got a tremendous amount of press – and helps anchor the feeling that mainstream media deals and cleantech title launches are not far away.
  • Lightspeed Ventures and Northpoint Private Equity recently backed the launch of Greentech Media, including the acquisition of the cleantech focused Venture Power Newsletter – popular in the venture capital sector.
  • And while I can’t say who, there are a couple of other big names in the sector with deals in the works.

Before Dallas Kachan and I finished our chat, I asked him what we should expect from all of this – his short answer was that as the cleantech sector continues to explode the big media names are going to take notice.

Neal Dikeman is a founding partner at Jane Capital Partners LLC, a boutique merchant bank advising strategic investors and startups in cleantech. He is founding contributor of Cleantech Blog, a Contributing Author for Inside Greentech, and a Contributing Editor to Alt Energy Stocks.

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