What’s the Buzz About Clean Tech and Other Green Stuff?

by Marguerite Manteau-Rao

Green or sustainability? Clean tech or environmental conservation? If you want to get a sense for what topics generate the most buzz at any point in time, Nielsen BlogPulse is the place to go:

‘Green’ is a word understood by all. Sustainability is still a concept for the business elite.  

I thought clean tech would have an edge over conservation. Nielsen statistics are proving otherwise. I find it rather encouraging. Note the peak on Earth Day, for conservation. Conservation is still very much associated with big environmental events.

Solar is still generating more buzz, ahead of other clean tech approaches. As more and more of the public discourse shifts towards energy efficiency, it will be interesting to see if it gets reflected in blogging conversations.


Now you play!

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!