Huge Opportunities to Do Good and Do Well with Green IT

by Marguerite Manteau-Rao

McKinsey is on a roll, with yet another eye opening report, this time on How IT Can Cut Carbon Emissions’. The study highlights the key role IT can play in maximizing energy efficiency across sectors, more than compensating for carbon emissions from IT equipment manufacturing and operation.


Yet another example of the blatant business opportunities awaiting those willing to jump in the green tech train. What a great time to be in IT!

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media. Her green blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. Marguerite is a regular contributor to The Huffington Post.

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