Water, Water, Why Don’t You Save Yourself?

Water saving devices are often the unsung hero, forgotten solider, forlorn hope, and every other bad war cliche you can think of.  But it really is important to do our part in the fight for water conservation.  That’s one reason we started carrying the Instant Off Water Saver, (a pack of 3 is only $20 as of this posting).  And why we’re really excited to profile the President and founder of Instant Off.

And how can you go wrong with a product that pays for itself in 2-3 months!?

Name: Steve Gordon, President
Company: INSTANT OFF, INC.Instant Off

Greening to me means making the choice to be the type of person who respects the world’s natural resources and make an effort to conserve and protect them. Greening means being concerned with the state of all of our natural resources including the air we breath, the water we drink, natural habitat, rivers and streams and open space.

I got started in green business in 1991 because I wanted to make a difference. Water conservation has always been my passion.  I was lucky enough to design a product that can do so much for so many people. After 19 years I still get excited telling people about the INSTANT-OFF. I like things that don’t break and that attitude has led me on an ongoing quest for ever increasing durability and quality.

We are constantly searching for environmental companies that are committed to selling innovative products that make a difference. We found Green Home while doing research on the internet. I was impressed with their selection of products and their website.  We chose Greenhome.com as a marketing-partner to increase our sales and public awareness of our products.

Of course we have the INSTANT-OFF installed in our facility.  Our assembly plant and corporate offices share the same building space to reduce power consumption.   We have reduced the amount we print and are trying to become virtually paperless.  We also recycle all bottles and cans. At home I do my best to conserve, turning the thermostat up, using the cold water from the shower to water the plants, recycling more and turning off lights that aren’t being used.

The best greening advice we can give people who want to start “greening their home”  is to start with installing the INSTANT-OFF on all their faucets.  Start with a product that is easy to install, easy to use,  inexpensive and is made in the USA.  If half the homes in America installed the INSTANT-OFF we would save Tens of Billions of gallons of water every year.

Other than my biased answer that the INSTANT-OFF is the best product GreenHome.com carries, I would have to say that the AQUS Grey Water System (Editor’s note only $295 as of this writing saving 10-20 gallons per day) is a very cool addition that homes should have.

I think the biggest change in the green sector is that it’s now popular to be “green”.   Since the Presidential election in 2008, corporate America has finally embraced environmental responsibility.  I’ve been in water conservation for 19 years and its great to never hear your people tell me that I’m ahead of my time.

Green products make a difference because they help get consumers involved in the environmental movement. One small change leads to another small change that leads to more positive changes. Green products facilitate positive change toward environmental responsibility.

I think consumers are aware, but there is a lot more education that is needed.  I feel most average consumers think that being “green” involves too much work and requires changing habits that are tough to break. It is important for environmental companies to carry a wide range of different products and to have a tool on their website that sorts by price. Providing price sorting encourages people to start “greening” even though they may be on a budget and makes giving environmental gifts easy.

Actually I am already working on the perfect green invention. Can’t go into many details but I will say that’s it a new way to save power in your home and it will be the perfect expansion of the INSTANT-OFF product line.

Thanks Steve!  Keep up the world greening.

What’s in YOUR Carpet? Asks James Stinnet, Our Own King of Natural Carpets

James, flooring has long been a critical and overlooked area of environmental impact, it is great to see Earth Weave innovating in sustainable, natural, non toxic carpets.  We’ve carried your Bio Floor for quite a while, and I safely say that a market shift from synthetic to sustainable carpeting is definitely needed in our home improvement and building industry.  And yes, we DO want to carry that next super secret product you hinted you’re working on.

Name: James Stinnett, Founder 

Company: Earth Weave Carpet Mills, Inc.

What’s your personal definition of greening?

We are different than many other companies in that we feel that the only true way to be “green” is to use sustainable materials. This will require the use of natural and renewable resources.  We do not manufacture using synthetics and feel that this is merely “greenwashing” because most of the time the chemicals contained are toxic to life and the environment.

How did you get started in green business?

I started this company 14 years ago which was well before the modern “green” era.  Prior to this, I have always had an interest in doing the right (environmental) thing and had a great desire to change the carpet industry. Of course, the carpet industry is very large and is solidly entrenched using synthetics and is not something that we can actually impact too heavily.  None the less, I do feel we have made small in-roads over our business tenure and this makes me very happy.  I am excited to continue to push the natural products envelope in the upcoming years!

Why did you choose to supply Greenhome.com?

Greenhome.com is a great company that has the ability to educate consumers and do the environment good at the same time that they are building a successful business.

What do you and your company do in your own life and operations to walk the walk?

We are very active in most every aspect of environmentalism.  We use almost every single piece of raw material in some way to eliminate the waste that is created when manufacturing a product.  Personally, most of the things I do would seem to be excessive but I am fine with that.  Not that I will share them here!

What is the best greening advice you can give our customers?

To follow our motto:  From Nature To Nature™  This will allow a healthy planet for future generations.  I encourage everyone to look at the materials used in the products they purchase.

What’s been the biggest change in the green sector since you got started? 

The huge number of mainstream businesses that have been jumping on the green band-wagon is astonishing. 

Do you really think green products make a big difference and why?

YES, of course!  We only have one planet and we must conserve and preserve it as much as we can.

Do you think consumers now are aware green products exist, or is there still a lot more education to do?

Education is the key to EVERY single environmental problem we have.  I do feel that we are just starting get the amount of education that is required to cause a true global impact.  The undeveloped countries of the world will need to be educated on the merits of green before they start down a path like the US experienced with the industrial revolution. If they follow our synthetic path, the world will be so heavily impacted it is hard to imagine.

If you could invent a green product that doesn’t exist, what would it be?

I am working on that at this point so I will not share it.  But what I can say is that we need a battery technology or energy storage medium that is truly green and on the same energy per lb density as gasoline.  Petrochemical consumption is a big environmental time bomb.


Thank you for your time- we are looking forward to many more years working with you!