Water saving devices are often the unsung hero, forgotten solider, forlorn hope, and every other bad war cliche you can think of. But it really is important to do our part in the fight for water conservation. That’s one reason we started carrying the Instant Off Water Saver, (a pack of 3 is only $20 as of this posting). And why we’re really excited to profile the President and founder of Instant Off.
And how can you go wrong with a product that pays for itself in 2-3 months!?
Name: Steve Gordon, President
Company: INSTANT OFF, INC.
Greening to me means making the choice to be the type of person who respects the world’s natural resources and make an effort to conserve and protect them. Greening means being concerned with the state of all of our natural resources including the air we breath, the water we drink, natural habitat, rivers and streams and open space.
I got started in green business in 1991 because I wanted to make a difference. Water conservation has always been my passion. I was lucky enough to design a product that can do so much for so many people. After 19 years I still get excited telling people about the INSTANT-OFF. I like things that don’t break and that attitude has led me on an ongoing quest for ever increasing durability and quality.
We are constantly searching for environmental companies that are committed to selling innovative products that make a difference. We found Green Home while doing research on the internet. I was impressed with their selection of products and their website. We chose Greenhome.com as a marketing-partner to increase our sales and public awareness of our products.
Of course we have the INSTANT-OFF installed in our facility. Our assembly plant and corporate offices share the same building space to reduce power consumption. We have reduced the amount we print and are trying to become virtually paperless. We also recycle all bottles and cans. At home I do my best to conserve, turning the thermostat up, using the cold water from the shower to water the plants, recycling more and turning off lights that aren’t being used.
The best greening advice we can give people who want to start “greening their home” is to start with installing the INSTANT-OFF on all their faucets. Start with a product that is easy to install, easy to use, inexpensive and is made in the USA. If half the homes in America installed the INSTANT-OFF we would save Tens of Billions of gallons of water every year.
Other than my biased answer that the INSTANT-OFF is the best product GreenHome.com carries, I would have to say that the AQUS Grey Water System (Editor’s note only $295 as of this writing saving 10-20 gallons per day) is a very cool addition that homes should have.
I think the biggest change in the green sector is that it’s now popular to be “green”. Since the Presidential election in 2008, corporate America has finally embraced environmental responsibility. I’ve been in water conservation for 19 years and its great to never hear your people tell me that I’m ahead of my time.
Green products make a difference because they help get consumers involved in the environmental movement. One small change leads to another small change that leads to more positive changes. Green products facilitate positive change toward environmental responsibility.
I think consumers are aware, but there is a lot more education that is needed. I feel most average consumers think that being “green” involves too much work and requires changing habits that are tough to break. It is important for environmental companies to carry a wide range of different products and to have a tool on their website that sorts by price. Providing price sorting encourages people to start “greening” even though they may be on a budget and makes giving environmental gifts easy.
Actually I am already working on the perfect green invention. Can’t go into many details but I will say that’s it a new way to save power in your home and it will be the perfect expansion of the INSTANT-OFF product line.
Thanks Steve! Keep up the world greening.