Posts

Are Clean Tech and Sustainability Types Afraid of Web 2.0?

by Marguerite Manteau-Rao

Social media and sustainability may align in at least ten ways, according to Max Gladwell, but they certainly do not intersect very much in actuality.

Proof is this quick search I conducted on Twitter, of last 24 hours of business conversations on “sustainability”, “clean tech” and “green”. Here are the results. I only kept original conversations, not automatic tweets:

19 tweets in 24 hours, that’s not very many. Of course, not all conversations on clean tech and sustainability got captured with my basic search. Still, it gives an indication of how little the green business folks are using social media. My experience of the green business people around me, is that they tend to be very engaged in real life networking, and not so much in virtual networks. This has a lot to do with clean tech and sustainability types’ lesser familiarity with Web 2.0 tools.

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. She also writes for the Huffington Post.

What’s the Buzz About Clean Tech and Other Green Stuff?

by Marguerite Manteau-Rao

Green or sustainability? Clean tech or environmental conservation? If you want to get a sense for what topics generate the most buzz at any point in time, Nielsen BlogPulse is the place to go:

‘Green’ is a word understood by all. Sustainability is still a concept for the business elite.  

I thought clean tech would have an edge over conservation. Nielsen statistics are proving otherwise. I find it rather encouraging. Note the peak on Earth Day, for conservation. Conservation is still very much associated with big environmental events.

Solar is still generating more buzz, ahead of other clean tech approaches. As more and more of the public discourse shifts towards energy efficiency, it will be interesting to see if it gets reflected in blogging conversations.


Now you play!

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues.

Green Supply Chain Management, It’s Good For the Environment, It’s Good For the Bottom Line

by Marguerite Manteau-Rao


While the majority of global executives consider carbon reduction an important aspect of purchasing and supply chain management, only a minority follow through:

That’s too bad, according to the McKinsey study. Not only are these companies not helping fight climate change as much as they could, they are also missing out on some cost lowering opportunities. The facts:
  • For consumer goods marketers, high-tech, and other manufacturers, between 40-60% of their carbon footprint is in their supply chain.
  • For retailers, the number is even higher, 80%.
  • Many of the opportunities to reduce emissions carry no net life-cycle costs, with the upfront investment more than paying for itself through lower energy or material usage.
  • Others may require tradeoffs between emissions and profitability, in areas such as logistics and product design.
  • Forward-looking companies are using such discussions as opportunities for supplier development.
  • This opens up the possibility of still lower costs and improved operational performance, in addition to helping suppliers remove carbon from their supply chains.

Wal-Mart comes to mind, as a great example of a company that understands the multiple benefits of a greener supply chain. The question of, why are not more companies following Wal-Mart‘s lead, warrants further examination. Is it lack of knowledge? Having to attend to other, more pressing issues? Inertia? What do you think?

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change.