Smart industry leaders better listen to McKinsey’s just released study on the likely impact of climate change mitigation scenarios on corporate valuations.
Depending on the type of industry, and the preparation level of businesses, including strategic planning and adaptation, the outcome for a particular business could run the gamete, from opportunistic gains, to spectacular losses.
For companies, climate change is no longer just a CSR issue, but a matter of long term financial survival.
Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media. Her green blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. Marguerite is a regular contributor to The Huffington Post.