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Nissan LEAF Electric Car will start at $32,780

(March 30, 2010)

Sale, Lease and Reservation Details for the Nissan EV

Nissan announced U.S. pricing for the 2011 Nissan LEAF electric car, which becomes available for purchase or lease at Nissan dealers in select markets in December and nationwide in 2011. Nissan will begin taking consumer reservations for the Nissan LEAF April 20, ahead of other electric cars in this price range.

Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer’s after-tax net value of the vehicle will be $25,280. The Manufacturer’s Suggested Retail Price (MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780, which includes three years of roadside assistance. Additionally, there is an array of state and local incentives that may further defray the costs and increase the benefits of owning and charging a Nissan LEAF – such as a $5,000 statewide tax rebate in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California.

As a result of aggressive pricing and the availability of the $7,500 federal tax credit whose benefit is immediately included, Nissan will be able to offer a monthly lease payment beginning at $349, not including state or local incentives, which could further reduce the net cost of the Nissan LEAF.

The vehicle at the standard SV trim level is well-equipped with a variety of standard features, including an advanced navigation system and Internet/smart phone connectivity to the vehicle, including pre-heat/pre-cool and charging control. Nissan LEAF is equipped with energy-efficient LED headlights and makes extensive use of recycled and recyclable materials, such as seat fabric, instrument panel materials, and front- and rear-bumper fascias. Other standard amenities include Bluetooth connectivity; Intelligent-key with push button start; Sirius/XM satellite radio capabilities and roadside assistance. Safety features include vehicle dynamic control (stability control), traction control and six airbags. The SL trim level, available for an additional $940 (MSRP), adds features including rearview monitor, solar panel spoiler, fog lights, and automatic headlights.

Reservations on April 20

In order to ensure a one-stop-shop customer experience, Nissan is carefully managing the purchase process from the first step, when consumers sign up on NissanUSA.com, until the customer takes the Nissan LEAF home and plugs it into a personal charging dock.

■Nissan begins accepting reservations on April 20 first from people who have signed up on NissanUSA.com, and, after a brief introductory period, to all interested consumers.
■Consumers will be required to pay a $99 reservation fee, which is fully refundable.
■Reserving a Nissan LEAF ensures consumers a place in line when Nissan begins taking firm orders in August, as well as access to special, upcoming Nissan LEAF events.
■Rollout to select markets begins in December, with nationwide availability in 2011.

Charging Equipment

In tandem with the purchase process, Nissan will offer personal charging docks, which operate on a 220-volt supply, as well as their installation. Nissan is providing these home-charging stations, which will be built and installed by AeroVironment, as part of a one-stop-shop process that includes a home assessment.

■The average cost for the charging dock plus installation will be $2,200.
■Charging dock and installation are eligible for a 50 percent federal tax credit up to $2,000.
■Using current national electricity averages, Nissan LEAF will cost less than $3 to “fill up.”
■Nissan LEAF also will be the sole vehicle available as part of The EV Project, which is led by EV infrastructure provider eTec, a division of ECOtality, and will provide free home-charging stations and installation for up to 4,700 Nissan LEAF owners in those markets.

This major announcement gives Nissan a lead over Toyota, General Motors, Ford and others that will also be offering electric cars. Top 10 Electric Car Makers 2011 U.S. Offerings

2010 Nissan LEAF EV on a Freeway Near You

By John Addison (8/3/09). Nissan (NSANY) will be the first to have thousands of affordable freeway-speed electric vehicles on the highways. The new 2010 Nissan LEAF is a comfortable compact hatchback that seats five.

Although Tesla will be the first to have a thousand freeway-speed EV on the roads, the $100,000 price tag is out of reach for most of us. According to Nissan, the LEAF will be “competitively priced in the range of a well-equipped C-segment vehicle.” In late 2010, Nissan will finalize pricing and its sale and/or lease strategy. We expect the LEAF to start around $30,000. Buyers are likely to qualify for a $7,500 federal tax credit.

The Nissan LEAF will build on Nissan’s hybrid-electric success with the Altima Hybrid, which is in currently in the #6 position for U.S. cars with the lowest greenhouse gas emissions. The Nissan Altima Hybrid starts at $26,500.

Clean Fleet Report’s test drives of the Nissan EV demonstrated plenty of acceleration. The Nissan LEAF is powered by 24kWh of laminated compact lithium-ion batteries, which generate 90 kW of power, while its electric motor delivers 80kW/280Nm.

The LEAF has a range of about 100 miles. In 8 hours you are good for another 100 miles with a Level 2 AC200V home-use charger; in 26 minutes you can be 80 percent charged with a Level 3 DC 50kW quick charger. The 440v Level 3 chargers are likely to be scare, expensive, and certainly not for home use.

Nissan did not announce that LEAF batteries can be quickly swapped, but Nissan continues to partner with Better Place.

Many drivers will only spend $20 to $40 per month for electricity – a fraction of what they now spend for gas at the pump. Early adopters of electric vehicles, especially fleets, often use their solar power to charge vehicles.

In 2010, the Nissan will first be available in CA, OR, WA, AZ, TN, and NC.

Nissan is working with a number of global partners to accelerate development of a charging infrastructure, early fleet use, and education. For example, when I recently spoke at a San Diego cleantech event (presentation videos) San Diego Gas and Electric (SRE) announced early roll-out of 1,000 Nissan LEAF and an extensive charging infrastructure. Clean Fleet Report predicts that Nissan will be the first to have 10,000 freeway-speed electric vehicles on the road.

Toyota, Chevrolet, Chrysler and others will compete with Nissan by offering plug-in hybrids which will go up to 40 miles in battery electric mode and then engage gasoline engines to provide hundreds of miles of added range until the next gasoline fill-up or electric charge.

Nissan, however, is focused on zero-emission leadership. Longer term, Nissan expects to see many urban centers, such as London, where only ZEV will be exempt from expensive daily congestion fees. The 100-mile range meets the needs of 90 percent of U.S. daily driving and meets the needs of households with two or more cars.

Nissan will also face battery-electric competition next year from Ford (F), Chrysler, Mercedes (DAI) Smart, and dozens of emerging innovators. Electric vehicles are not new to the United States. 40,000 now drive light electric-vehicles on corporate and college campuses, typically with 25 mph speeds and 25 mile ranges.

Nissan LEAF employs an exclusive advanced IT system. Connected to a global data center, the system can provide support, information, and entertainment for drivers 24 hours a day. The dash-mounted monitor displays Nissan LEAF’s remaining power – or “reachable area” – in addition to showing a selection of nearby charging stations. Another state-of-the-art feature is the ability to use mobile phones to turn on air-conditioning and set charging functions – even when Nissan LEAF is powered down. An on-board remote-controlled timer can also be pre-programmed to recharge batteries.

The LEAF has a distinctive aerodynamic design. The “blue earth” color theme of the Aqua Globe body color of Nissan LEAF’s introductory model compliments the blue dashboard and instrumentation.

The first of Nissan’s EV’s will be manufactured at Oppama, Japan, with additional capacity planned for Smyrna, Tennessee, USA. Meanwhile, lithium-ion batteries are being produced in Zama, Japan, by the Nissan-NEC JV with additional capacity planned for the USA, the UK and Portugal, and other locations.

Nissan’s leadership will accelerate the manufacturing of fully-functional electric vehicles in volume. Manufacturing volume will drive down cost, making zero-emission vehicles cost competitive with gasoline counterparts. Electric vehicles will likely be less expensive for people to drive with low-cost nighttime charging. It will be easy for people to save on emissions when they are saving money at the same time.

John Addison publishes the Clean Fleet Report. He is the author of Save Gas, Save the Planet.