by Marguerite Manteau-Rao

Social media and sustainability may align in at least ten ways, according to Max Gladwell, but they certainly do not intersect very much in actuality.

Proof is this quick search I conducted on Twitter, of last 24 hours of business conversations on “sustainability”, “clean tech” and “green”. Here are the results. I only kept original conversations, not automatic tweets:

19 tweets in 24 hours, that’s not very many. Of course, not all conversations on clean tech and sustainability got captured with my basic search. Still, it gives an indication of how little the green business folks are using social media. My experience of the green business people around me, is that they tend to be very engaged in real life networking, and not so much in virtual networks. This has a lot to do with clean tech and sustainability types’ lesser familiarity with Web 2.0 tools.

Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. She also writes for the Huffington Post.