Are Clean Tech and Sustainability Types Afraid of Web 2.0?
by Marguerite Manteau-Rao
Social media and sustainability may align in at least ten ways, according to Max Gladwell, but they certainly do not intersect very much in actuality.
Proof is this quick search I conducted on Twitter, of last 24 hours of business conversations on “sustainability”, “clean tech” and “green”. Here are the results. I only kept original conversations, not automatic tweets:


Marguerite Manteau-Rao is a green blogger and marketing consultant on sustainability and social media issues. Her blog, La Marguerite, focuses on behavioral solutions to climate change and other global sustainability issues. She also writes for the Huffington Post.