Entries by Joel Serface

My Cleantech Journey: From California to Texas and Beyond

I have been told that blogs somehow have more importance and greater connection when written in first person. I often tire of writing “analysis pieces” that seem cold, dry, and impersonal even though they are incredibly important. I somehow have been bottling up the need to write my personal perspective on where cleantech is today […]

The Colorado Cleantech Opportunity

By Joel Serface – July 2, 2009 In June, I took a great camping trip to a truly unique feature that many outside the state of Colorado know little about. It was the Great Sand Dunes National Park – the tallest sand dunes in North America with the backdrop of the Sangre de Cristo Mountains. […]

California Needs Texas for Cleantech Success

By Joel Serface – May 28, 2009 When I moved from Silicon Valley to Austin in 2006, many of my VC friends were left scratching their heads… Why would someone who has been leading the cleantech charge in California want to move to Texas?  After all, there was conventional thinking in California that there was […]

My Year as NREL’s Entrepreneur in Residence

by Joel Serface I just spent an amazing year at the National Renewable Energy Laboratory (NREL), but have no start-ups to show for it (yet).A year ago, I was asked by Kleiner Perkins to be the first Entrepreneur in Residence (EIR) at NREL. As a person who has been into energy and environmental technologies since […]