by Richard T. Stuebi
I suspect I’m one of relatively few people who’s both very concerned about climate change and crazy about sports.
By my experience, most environmental advocates are not die-hard sports fanatics. And, generally speaking, most sports fans do not seem highly attuned to environmental issues.
The former saddens me a little: I’d like to be able to speak about baseball spring training and NCAA brackets to more of my green friends. However, the latter worries me a lot, because it’s inescapably true that the ardent sports follower is a huge segment of the population — one which the environmental community has not been able to penetrate very effectively.
So, I was very pleased to see this week that this week’s edition of Sports Illustrated — a periodical with huge circulation, found in doctor’s offices, barber shops, airplane seatbacks and tire change centers across the U.S. — features climate change as its cover story.
In my view, this is a very positive development for taking the issue of climate change further mainstream. When NASCAR dads and NFL junkies start really caring about climate change, real public sector action to deal with climate change can’t be far behind.