by Frank Ling
My Sustainability is Greener Than Your Sustainability
In his book How to Win Friends and Influence People, Dale Carnegie says that people are motivated by a sense of importance. For many people that means gaining status.
Now that green is entering the mainstream, it is also a status symbol among a growing segment of the population. Should we be concerned with what Helen Priest from Meridian Energy calls “conspicuous sustainability”?
On CNET’s Green Tech Blog, Neal Dikeman observes that the notion of sustainability is being driven by the need to be cool.
“Nouveau riche tech execs out here in Silicon Valley put ultraclean, and even more, ultraexpensive, solar power on their roofs. Buckingham Palace offsets the carbon footprint of the Queen’s recent trip to the United States. Dell has Plant a Tree for Me Program, which I used when I bought a new Dell last month. There is an exponentially increasing number of examples of consumerism driving green.”
But is this good or bad? Back in the 20th Century and even before that, economist Thorstein Veblen described the rush to accumulate wealth as “conspicuous consumption”, which he thought to be evil.
Mr. Dikeman cautions “for green tech and the environmental movement, is conspicuous sustainability a good one?”
So, did anyone hear about the fake solar panels in Japan?
Keep it real. 🙂
Chew on This
Who could have thought that food chemistry could play such an appetizing role for plastics? The Japanese have found a way to incorporate one of the main ingredients of curry into biodegradable plastic.
Japan for Sustainability notes that
“curcumin, a plant-based yellow colorant, is highly compatible with biodegradable plastic and has appropriate colorfastness and mechanical strength properties. It has also been proved that curcumin does not harm human health even when it comes in contact with the mouth, making it applicable to food packages, processing equipment and toys. Curcumin can color biodegradable plastics not only yellow, but also bright red, blue, etc.”
Now if only we could eat the plastic… 🙂
Putting wind turbines on the top of skyscrapers may be becoming reality.
In this week’s EcoGeek, Hank Green writes about a proposed high-rise that will get its power from wind.
“Take up residence in the Castle House, a proposed London Skyscraper, and you’ll find yourself paying as much as 40% less on power, as the building will be generating most of it for you. The building is designed to aerodynamically channel wind through the three nine meter turbines that sit on top of the 43 story building. “