Liquid (Green) Goodness for the 21 and Over

by Cristina Foung

My favorite green product of the week: VeeV Açaí Spirit

What is it?
VeeV is a liqueur (yep, in the US you have to be 21+ to drink it) made from açaí berries
– these berries come from the Amazon and are known as a superfood full of nutrients and antioxidents (far higher than levels found in pomegranates or blueberries, although those are delicious too).

Why is it better?
First of all, if you’re going to drink, you might as well drink right. VeeV is made from 100% all natural ingredients (besides açaí, it’s got prickly pear and acerola cherry in there). It’s quite tasty straight up or mixed with other liquid organic treats (I’m a fan of adding a little lime juice and a few mint leaves, myself).

But more importantly, from berry to bottle, VeeV is green. The company ensures sustainable harvesting of the berries through the Sustainable Açaí Project (founded by the Sambazon, the makers of a delicious açaí smoothie). VeeV donates $1 from every bottle to the organization which goes to the farming communities, organic certification, and ensuring “wild harvesting” to preserve the surrounding rainforest biodiversity.

VeeV also offsets their carbon footprint with Climate Clean. VeeV’s distillery (which also distills Square One vodka) is the only one in the United States to be powered in part with renewable wind energy, not to mention VeeV’s distillation process uses 200% less energy than a traditional pot still. The company is also a member of a variety of social responsibility organizations, including Business for Social Responsibility and Co-op America, and they utilize a variety of recycled materials such as glass for their bottles and post-consumer waste for their shipping boxes.

Where can you find it?
Check out the VeeV website to find a retailer in Los Angeles, San Diego, the San Francisco Bay Area, and Napa Valley. If you’re outside of California, you can order it online for $34.99 from Mel and Rose or for $68 from 1-877 Spirits.

And if beer or wine (or juice) is more your thing, check out “Organic, Local, Solar Powered Booze” over at the Green Home Huddle.

Besides her green products column on Cleantech Blog, Cristina is a passionate advocate for green living at the Green Home Huddle at, which focuses on electric cars, energy efficient appliances, and other green products.

3 replies
  1. Anonymous
    Anonymous says:

    I am intrigued by the story about VeeV liqueur (Liquid *Green* Goodness for the 21 and Over, May 1, 2008), but a bit confused by the claim that “… Veev’s distillation process uses 200% less energy than a traditional pot still.”Hmmm, I always thought that using 100% less was equal to zero, now I find out differently ???

  2. antioxexpress
    antioxexpress says:

    Dr. Passwater goes on to say the following about antioxidants in his book "The Antioxidants":“Combinations of antioxidants are like a balanced symphony working together. A symphony orchestra produces sounds so much more harmonious than merely having 20 drums playing. It is not the quantity, but the blend. The same is true with antioxidant nutrients: you get better results with moderate amounts of a full complement than you get with using very large amounts of just one nutrient… In general, the different reducing agents in the body “talk to one another” freely, and thus, it is probably important that all of our pools of reducing agents be maintained. For this reason, most of us in the field recommend that a person take a variety of antioxidants (a “cocktail”), not just a single substance.”Dr. Passwater concludes:“The importance of synergism is that the antioxidant nutrients each contribute to the total protection. They work together in the antioxidant cycle and reach all body compartments–fat and water-based, blood and internal cell. They protect against all types of free radicals and reactive oxygen species. No one antioxidant can do all of this.”If you're interested in trying a full-complement, synergistic, whole food, "balanced symphony" antioxidant blend, then Greens First is for you."Mac"

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