by Frank Ling
It looks like you no longer need to wait until St. Patrick’s to get green beer. Soon, Adnams of the UK will be selling carbon-neutral beer.
Called East Green, this new beer is not only made with higher energy efficiency, the manufacturing and distributions processes are also optimized for ecological friendliness.
Jaymi Heimbuch writes in EcoGeek:
“It is made with local, high yielding, naturally aphid-resistant hops, decreasing the use of pesticides and transportation of goods. It is processed, bottled, and distributed from their already in-place eco-friendly systems. These factors shrink CO2 emissions down from 583g per bottle to 432g per bottle. They offset this amount through Climate Care, a highly transparent carbon offset project.”
The product is so highly regarded that the Carbon Trust is allowing their logo to be used on Adnams’ packaging.
Now, if only beer can also cure cancer! 🙂
Corporations are starting to embrace the notion of green products through their design processes, up and down their supply chains.
In a report released by IDEO and Businesses for Social Responsibility, an A-B-C-D approach to environmentally friendly design.
Joel Makower writes in his blog how the strategy can be summarizing as:
” * Assessing material impacts of projects and design capacity in an organization
* Bridging functions and people to make valuable, tractable product redesigns
* Creating generative internal and external learning projects
* Diffusing lessons and accountability mechanisms that build literacy and affect better decision making around the organization”
What is most inspiring about this article is that Makower concludes that in meeting sustainability goals, a company may have to redesign itself.