The Gort Cloud

by Richard T. Stuebi

A few weeks ago, I was pointed to something called The Gort Cloud. I’ve been to the website, and can’t wrap my head around it.

As best as I can tell, it seems to be a social networking map for the green business community, created by The Brand Marketing Group. Although I’m not quite sure, it appears that the point of the Gort Cloud is to facilitate more connectivity within the green community so as to improve efficiency and effectiveness in the overall network.

However, unlike Facebook or MySpace or Twitter, an individual doesn’t sign up to participate in the Gort Cloud. Rather, it appears that an interested party contacts The Brand Marketing Group, who will vet them for their true greenness; if the party is deemed acceptable, then the applicant appears on the Gort Cloud network to enable contact with others that have also passed muster.

I’m intrigued, but confused, about the Gort Cloud. If anyone can better clue me in on how it works, or what its value is to a user (particularly with some good examples), I’d appreciate a note.

Richard T. Stuebi is a founding principal of NorTech Energy Enterprise, the advanced energy initiative at NorTech, where he is on loan from The Cleveland Foundation as its Fellow of Energy and Environmental Advancement. He is also a Managing Director in charge of cleantech investment activities at Early Stage Partners, a Cleveland-based venture capital firm.

2 replies
  1. Anonymous
    Anonymous says:

    Hello Richard,I might suggest you read Richard Seireeni's book to get a better understanding that he is writing about something going on in the Web 2.0 world of green, rather than creating it. He uses the word Gort Cloud, which he coined to try and put a name to it, but he is not inventing it or creating a social network of exclusivity. see :http://www.thegortcloud.comI know Richard Seireeni and he's a very smart man whose book I found very interesting and informative.Cheers,Alex

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