Jane Capital Partners LLC Acquires Leading Green Ecommerce Company Greenhome.com

Jane Capital Partners LLC Acquires Leading Green Ecommerce Company Greenhome.com

  • Greenhome.com’s ecostore is the market leader for online sales of green and environmental products
  • The acquisition provides Green Home with capital to grow, and expand its green business efforts, including its offerings of compostables and green cleaning supplies
  • Online sales of green products have grown at double digit rates since 2005 and are expected to more than quadruple by 2020

SAN FRANCISCO, Calif – Oct. 12, 2010 –Jane Capital Partners LLC, http://www.janecapital.com/, an alternative energy and cleantech merchant bank, announced today the acquisition of green ecommerce pioneer Greenhome.com, http://www.greenhome.com/. San Francisco-based Green Home is the original online “ecostore,” now carrying thousands of green products for both the green home and green business.

“Our research shows Greenhome.com is the premier green e-tailing platform and one of the most respected green retail brands,” said Jane Capital managing partner Jane Lindner. Added Neal Dikeman, a founding partner of Jane Capital: “To reach business and consumer customers, the explosion of new clean technologies and new green products needs a way to market – a way the customer can trust. We believe Greenhome.com is that way.”

Started as just an idea in his garage by environmentalist Lawrence Axil Comras in 1999, Greenhome.com has sold millions of dollars of green products, has introduced some of the most successful green products to the consumer market including the transparent chlorine removing shower filter, and enjoys the top ranking on all search engines for “green products” and “environmental products.” Green Home was the first retailer to develop and insist upon using a rigorous green ratings methodology for all products sold. Green Home originator Mr. Comras is widely recognized as one of the creators of the term “greening,” and has been featured in radio and TV including The Today Show, CBS News, Fox News, and also in the New York Times and the Wall Street Journal.

Mr. Comras said, “Since 1999 I have worked to build Greenhome.com in ecommerce, but also drive practical use of rigorous green product standards into the market. Jane Capital has an appreciation and commitment to both strong standards and pragmatic environmentalism, and the resources and vision to continue to grow Greenhome.com.”


About Jane Capital Partners LLC

Jane Capital is a leading merchant bank in the cleantech sector, located in San Francisco and Houston, which has funded or founded multiple cleantech spin-offs, and advised multinational energy companies on alternative energy. Jane Capital operates Cleantech.org, CleantechBlog.com, cofounded Carbonflow and Zenergy Power, helped found the solar business of Meridian Energy Ltd. of New Zealand and advised them on the acquisition of solar IPP Cleantech America.

About Green Home, Inc.

Headquartered in San Francisco, CA, Green Home, Inc. is a privately held company. Since 1999, its principal product has been Greenhome.com, which has grown to become the premier online resource for consumers interested in environmentally conscious living. Green Home provides products and information that promote a healthier, more ecologically sound home environment. Green Home was founded and is majority owned by CEO and eco-pioneer Lawrence Axil Comras, a leading speaker on sustainability and widely recognized expert in the field of greening.

Media Contacts:

Jane Lindner

Lawrence Axil Comras


2 replies
  1. Gary Bencomo
    Gary Bencomo says:

    Companies like Greenhome.com offer a variety of harmless substitutes that will do the same job with out the toxins. My daughter fell in love with their stuffed animals. The cotton used is free from pesticides and other harmful chemicals.

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