Bio “degrade” that Grease Away

Biodegradable. Hypo-Allergenic. Phosphate Free. What more is there is say?

Only $24, Charlie’s soap cleaning kit contains three amazing cleaning products you cannot be without – Laundry Powder, All Purpose Cleaner and a Pocket cleaner! Charlie’s Soap is environmentally friendly to all land, air and marine life, when used as directed, because it contains only the purest natural ingredients.Charlie\'s Soap Kit

Charlie’s Soap contains no lye, phosphates, bleach, brighteners, dyes, softeners, petroleum, perfumes, or other fillers to fool you into thinking you just cleaned something.  And we’re excited to get Charlie’s Soap President Taylor Sutherland’s view on greening.

Name: Taylor Sutherland, President

Company: Charlie’s Soap

What’s your personal definition of greening?

We believe in maximizing our profit.  And to do that, we must provide a good that our customers want, and want to buy regularly.  We cannot reach that goal by theft or by fraud.  We must really make a product that works.  We must make it safe for them and the environment in which we all live.  What good is money, if we’re all too sick or dead from environmental poisons to use it?

How did you get started in green business?

My father started the business, and I found the challenge over the last 10 years exhilarating.

Why did you choose to supply

Axil Comras (our founder) called us after seeing the impact our product has on its customers.

What do you and your company do in your own life and operations to walk the walk?

We recycle, try to make our home energy efficient, drive conservatively to keep fuel use down.

What is the best greening advice you can give our customers?

Do your homework.  Not all “greening” is green.  Make sure that products are really biodegradable.  And if it’s energy efficient, make sure you don’t have to use it 3 times to get the same effect as a “less green” unit in one use.

What’s your personal favorite of your products that carries?

Other than our product, I can’t answer that well, as I do most of my shopping locally.   (Editor’s note: Wow Taylor, that’s about the only answer you could have given that didn’t involve buying from us that I’d still like!)

What’s been the biggest change in the green sector since you got started?

The rise of “green-washing” and the backlash of the public to that fraud and a push towards real green tech.

Do you really think green products make a big difference and why?

When developed with the total energy cost in mind, green tech is a good goal to pursue.  It must be better and of better value than its non-green counterparts to really make the difference.  In an age where despite rhetoric, non-green companies purchase favor from the government, real green companies must work hard to prove their products are a better value to customers.  This thorn in the side of new green-tech companies is a good thing as it will force us to innovate and create grass-roots fans who tell all their friends about the better products.  Against this kind of ground swell, the public can really win…over time.

Do you think consumers now are aware green products exist, or is there still a lot more education to do?

Lots and lots more.  Because in our industry, they assume green doesn’t clean.  Charlie’s Soap is different.  And we make them aware of it one at a time.

If you could invent a green product that doesn’t exist, what would it be?

A device that bridges the gap between existing tech and far-fetched green tech that the public won’t trust.  I would like to see a revolutionary way to extract oil, our most renewable resource from shale that takes little time and effort and doesn’t disrupt the surroundings.  This would let people keep their oil, and allow us to grow towards energy efficiency but without disrupting the economy which will eventually fuel better and greener ideas.

Thank you for your time- we are looking forward to many more years working with you!

Water, Water, Why Don’t You Save Yourself?

Water saving devices are often the unsung hero, forgotten solider, forlorn hope, and every other bad war cliche you can think of.  But it really is important to do our part in the fight for water conservation.  That’s one reason we started carrying the Instant Off Water Saver, (a pack of 3 is only $20 as of this posting).  And why we’re really excited to profile the President and founder of Instant Off.

And how can you go wrong with a product that pays for itself in 2-3 months!?

Name: Steve Gordon, President
Company: INSTANT OFF, INC.Instant Off

Greening to me means making the choice to be the type of person who respects the world’s natural resources and make an effort to conserve and protect them. Greening means being concerned with the state of all of our natural resources including the air we breath, the water we drink, natural habitat, rivers and streams and open space.

I got started in green business in 1991 because I wanted to make a difference. Water conservation has always been my passion.  I was lucky enough to design a product that can do so much for so many people. After 19 years I still get excited telling people about the INSTANT-OFF. I like things that don’t break and that attitude has led me on an ongoing quest for ever increasing durability and quality.

We are constantly searching for environmental companies that are committed to selling innovative products that make a difference. We found Green Home while doing research on the internet. I was impressed with their selection of products and their website.  We chose as a marketing-partner to increase our sales and public awareness of our products.

Of course we have the INSTANT-OFF installed in our facility.  Our assembly plant and corporate offices share the same building space to reduce power consumption.   We have reduced the amount we print and are trying to become virtually paperless.  We also recycle all bottles and cans. At home I do my best to conserve, turning the thermostat up, using the cold water from the shower to water the plants, recycling more and turning off lights that aren’t being used.

The best greening advice we can give people who want to start “greening their home”  is to start with installing the INSTANT-OFF on all their faucets.  Start with a product that is easy to install, easy to use,  inexpensive and is made in the USA.  If half the homes in America installed the INSTANT-OFF we would save Tens of Billions of gallons of water every year.

Other than my biased answer that the INSTANT-OFF is the best product carries, I would have to say that the AQUS Grey Water System (Editor’s note only $295 as of this writing saving 10-20 gallons per day) is a very cool addition that homes should have.

I think the biggest change in the green sector is that it’s now popular to be “green”.   Since the Presidential election in 2008, corporate America has finally embraced environmental responsibility.  I’ve been in water conservation for 19 years and its great to never hear your people tell me that I’m ahead of my time.

Green products make a difference because they help get consumers involved in the environmental movement. One small change leads to another small change that leads to more positive changes. Green products facilitate positive change toward environmental responsibility.

I think consumers are aware, but there is a lot more education that is needed.  I feel most average consumers think that being “green” involves too much work and requires changing habits that are tough to break. It is important for environmental companies to carry a wide range of different products and to have a tool on their website that sorts by price. Providing price sorting encourages people to start “greening” even though they may be on a budget and makes giving environmental gifts easy.

Actually I am already working on the perfect green invention. Can’t go into many details but I will say that’s it a new way to save power in your home and it will be the perfect expansion of the INSTANT-OFF product line.

Thanks Steve!  Keep up the world greening.